We encourage you to #BraveTheRainbow

Announcing an initiative called #BraveTheRainbow!
Led by South Carolina Pride but not affiliated with our brand, the Brave The Rainbow campaign is a chance to show your city or town that your establishment— bank, cafe, restaurant, shop, no matter what!— is in support of the LGBTQ+ community.

Mission:

Brave The Rainbow is a professional network committed to advancing the success of LGBTQ+-owned and allied businesses. Our mission is to promote economic growth, foster inclusivity, and provide resources and advocacy to empower affirming businesses and strengthen their connections within the community.

Vision:

To create a thriving and inclusive business ecosystem where LGBTQ+-owned and allied businesses are celebrated, supported, and integral to vibrant, equitable communities.

Values:

Brave The Rainbow is guided by the following core values:

• Inclusivity: We embrace and celebrate diversity, ensuring all businesses and individuals feel valued and supported.
• Empowerment: We provide resources, advocacy, and opportunities to help affirming businesses thrive.
• Community: We foster connections and collaboration to build strong, equitable communities.
• Integrity: We are committed to transparency, accountability, and authenticity in all that we do.
• Advocacy: We champion the rights and success of LGBTQ+-owned and allied businesses, working to create a more inclusive and equitable economic landscape.