Sponsorship

Famously Hot South Carolina Pride is beginning our 32nd year, celebrating LGBT of South Carolina since 1989! After a year off in 2020 due to the COVID-19 pandemic, we are excited to bring Pride back to the streets of South Carolina!

2019’s celebration marked SC Pride’s biggest year yet and we hope to bring that energy back in 2021. Official estimates from City of Columbia bring our attendance at our last parade and festival to a Famously Proud 85,000+! We had record attendance, we had record vendors, we had record parade participants—we broke every record in our books! And we couldn’t do it without you! Thank you to all our guests, our vendors, our sponsors, our Pride Pass holders, our Parade watchers, our Parade marchers, and every person who felt PRIDE in South Carolina!

In 2012, SC Pride took a bold step and moved to Main Street for our Pride Festival, heralding a new era of growth and exposure for the LGBT Community in South Carolina. This change led to a giant leap in attendance, from 8,000 the previous year to more than 15,000. Since, SC Pride has only grown in great numbers, surpassing expectations each year. In 2017, we had more than 75,000 attendees at our parade and festival. We remain the longest-running Pride event in South Carolina (now in our 29th year) and one of the largest festivals in Columbia, our state’s capital.

Famously Hot SC Pride is excited for our 32nd year! This year, we bring back our NIGHT TIME GET LIT STREET PARTY AND PARADE! And our parade promises to be bigger and better than ever with our now-famous night time lighted parade!

Then we roll into Saturday’s Festival featuring top talent on our mainstage, plus RuPaul’s Drag Race Hour hosted by Phoenix (and more to be announced!) And of course, we bring a ton of local entertainers hosted by Paris Lefaris, great speakers, and more.

SC Pride Movement is a varied organization. We give to many statewide LGBT organizations in the way of sponsorship, donations, and support. And of course, we still have our fabulous parties and fund-raisers throughout the year, designed to be open to everyone, no matter their creed, orientation, or religion! But the strength of our organization comes from strong ties to the community and its organizations. We create a large-reaching space for speakers from like-minded organizations, special-interest groups, and even individuals who wish to send a positive message to the LGBT citizens of South Carolina. Our stage—reaching up to 85,000 people—is the largest platform in the state on which these messages of equality, hope, and understanding can stand.

We are also a large venue for vendors—whether they are Pride-related merchandise, community-oriented health programs, or LGBT-friendly corporations. With tens of thousands of people in attendance, our vendors are able to have a large audience who are not only excited to see them, but who are motivated to support LGBT-friendly organizations and efforts.

We invite you to become a part of the SC Pride 2021, and help show South Carolina just what it means to have Pride in our State!

Sponsorship Levels

Festival Sponsor – $20,000+ or $25,000+ in-kind

  • Priority Recognition as Festival Presenting Sponsor with Logo on Main Stage in front of more than 50,000 attendees
  • Priority Logo Placement on SC Pride Website from time of sponsorship
  • Priority Logo Placement on SC Pride Guides/Posters
  • Priority Logo Placement on SC Pride Mail Marketing
  • Priority Logo Placement on SC Pride Parade Sponsor Banner
  • Sponsor Billing on Press Releases
  • Prime Location in SC Pride Parade
  • Banner Space in Festival
  • 4 Free Vendor Spaces in Festival, including Electricity

Parade Sponsor – $10,000–$19,999 or $15,000–$24,999 in-kind

  • Recognition as Parade Sponsor
  • Logo Placement on SC Pride Website from time of sponsorship
  • Logo Placement on SC Pride Guides/Posters
  • Logo Placement on SC Pride Mail Marketing
  • Priority Logo Placement on SC Pride Parade Sponsor Banner
  • Sponsor Billing on Press Releases
  • Banner Space in Festival
  • 3 Free Vendor Spaces in Festival, including Electricity

Platinum – $7,000–$9,999 or $10,000–$14,999 in-kind

  • Logo Placement on SC Pride Website from time of sponsorship
  • Logo Placement on SC Pride Guides/Posters
  • Logo Placement on SC Pride Mail Marketing
  • Logo Placement on SC Pride Parade Sponsor Banner
  • Banner Space in Festival
  • 2 Free Vendor Spaces in Festival

Gold – $5,000–$6,999 or $7,500–$9,999 in-kind

  • Logo Placement on SC Pride Website from time of sponsorship
  • Logo Placement on SC Pride Guides/Posters
  • Logo Placement on SC Pride Mail Marketing
  • Logo Placement on SC Pride Parade Sponsor Banner
  • Banner Space in Festival
  • 1 Free Vendor Spaces in Festival

Silver – $3,000–$4,999 or $4,500–$7,499 in-kind

  • Logo Placement on SC Pride Website from time of sponsorship
  • Logo Placement on SC Pride Guides/Posters as space permits
  • Logo Placement on SC Pride Parade Sponsor Banner
  • Banner Space in Festival
  • 1 Free Vendor Spaces in Festival

Bronze – $1,000–$2,999 or $1,500–$4,499 in-kind

  • Logo Placement on SC Pride Website from time of sponsorship
  • Logo Placement on SC Pride Guides/Posters as space permits
  • Logo Placement on SC Pride Parade Sponsor Banner
  • 1/2 Off Vendor Spaces in Festival

Read Terms & Conditions Subject to change until agreement is signed.

South Carolina Pride Movement is a recognized 501(c)(3) tax-exempt organization as recognized by the Internal Revenue Service Tax EIN 57–0904573